Common mistakes in worldwide music promotion
I’ve been researching global promotion, and honestly, it’s overwhelming. There are so many directions you can take — from sending tracks to stations to focusing on social platforms or trying to get press coverage. I feel like a lot of artists, including me, make mistakes that end up wasting time and money. For example, sending songs without a proper profile or not targeting the right audience. What do you think are the most common mistakes artists make when trying to promote worldwide?
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From what I’ve seen, one of the biggest errors is skipping preparation. If the material isn’t polished — no proper photos, weak bio, incomplete links — stations and media lose interest quickly. Another is relying only on one channel instead of using multiple routes like radio, press, and streaming. Global promotion works best when everything is consistent and complete.